The Disappearing Logo

Suicide is considered a punishable crime in 25 countries, with many more having unclear legal statuses. These archaic laws inhibit people from accessing life-saving support due to the absence of a legal framework and subsequent implementation of necessary mental health protocols. To help save lives, Lifeline International founded Decriminalise Suicide Worldwide, an organisation dedicated to removing laws that criminalise suicide. In order to encourage engagement and action, we created a brandmark designed to disappear as laws are lifted across the globe.